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03 Leadership

Simon Mottram - Founder and CEO

Simon launched Rapha in 2004 in response to the lack of high quality clothing and creative brands available to road cyclists at the time. Before founding Rapha, Simon spent fifteen years as a branding and marketing consultant, advising leading brands all over the world. He is also a qualified chartered accountant.

Favourite ride:

Of all the places he has ridden, Mont Ventoux in Provence is still Simon’s favourite cycling destination: “a beautiful mountain in my favourite part of the world – it has everything: racing history, culture, beauty and it’s a tough climb that I never seem to conquer completely.”

Favourite bike:

Explorateur steel travel bike. “It gives me uncompromising riding performance wherever I travel in the world.”

Sarah Clark - Chief Marketing Officer

Following a 14-year career with Procter & Gamble, Sarah Clark joined Rapha to head up the sales and marketing team in the Asia Pacific region based in Singapore. Within a year and a half, she had become Chief Marketing Officer (CMO), returning to London to take up the role. Sarah’s responsibilities as CMO include directing Rapha’s global and regional brand development and marketing programmes, as well as the global customer service team.

Favourite ride:

A strong amateur racer, Sarah is an advocate of cycling in Asia Pacific, which she says has so many ‘largely undiscovered beautiful areas to ride’.

Favourite bike:

A hand-built titanium Baum. “Made by Darren Baum in Geelong in Australia, not only does it have a beautiful custom colour scheme (a Bombay Sapphire gin bottle), but it also reminds me of having such a great time riding in Australia. Darren had it delivered to me in Adelaide in January 2016 to enjoy riding out to see the stages of the Tour Down Under. A special time.”

Alex Valdman – Creative Director

Starting his own successful clothing label and consulting for more than a decade at leading brands around the world, Alex Valdman joined Rapha as Head of Product Design in 2014. He is now Creative Director and leads the creation of a holistic design experience across the company. He is passionate about Rapha’s culture, helping to build a team united by a shared love of the sport from different points of view.

Favourite ride

North of San Francisco, where Alex grew up, lies the Marin Headlands, home to his favourite route. “There’s a gem of a ride that takes you over the Golden Gate Bridge to Hawk Hill to Mount Tamalpais to Alpine Dam and back to one of the most beautiful cities.”

Favourite bike

Speedvagen. “It’s important to have a relationship with your bike maker. Working with somebody to create something that has a bespoke fit makes for a ride with no distractions.”

Emilio Foa - Chief Financial Officer (CFO)

Emilio Foa joined Rapha in May 2016 to become CFO and is responsible for the departments of finance, people and culture, technology, product development, production, and sourcing and logistics. Emilio has previously spent ten years working for Burberry in a number of different roles, and he has also been CFO for Benetton and GSK, and Group Financial Controller at the Gucci Group.

Favourite ride:

Mont Ventoux was the first proper mountain that Emilio climbed on a bicycle and he says the memory of it will stay with him “for a long, long time”.

Favourite bike:

“My Pinarello, of course. True Italian quality and craftsmanship.”

02 Timeline

04 People and Culture