Words: Rebecca Goss | Date:
Rapha are proud to announce a new partnership with Sir Bradley Wiggins, the first Briton to win the Tour de France and one of the most iconic riders in the world. Now, in 2015, as Sir Bradley transitions from Team Sky after Paris Roubaix, Rapha will work with him to focus on new goals, including the Hour Record, the 2016 Olympic games in Rio, and beyond. As the first step on this journey, Rapha will provide kit for the WIGGINS team for their forthcoming season, beginning in March.
THE WIGGINS DESIGN
Using the rich heritage of British cycling, and taking inspiration from Sir Bradley’s global ambitions for the sport, Rapha is proud to have designed the WIGGINS identity and the kit that the WIGGINS team will wear in competition.
Taking design inspiration from road racers like Tom Simpson and Robert Millar, and also other British cultural icons Bobby Moore and The Who, both logo and jersey represent the style, heritage and dynamism of the British pioneer.