Musettes Jaunes

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To bonk or not to bonk*, that is the question…

Much like the cycling cap, the musette is both iconic, versatile and ubiquitous. The simple functionality and material make them very useful and great for advertising/decoration. The musette is the perfect carry-sack, and not just for riders moving through the feed zone. They can carry tools, newspapers, beers, maybe even small dogs. And Rapha, who once upon a time produced something called the Bonk Bag, continue to champion and sell the humble (and not so humble) musette. And, like the cycling cap, no one needs another one. But then again…

Progress Packaging, to celebrate the ’circumnavigation of the French place’ as some have come to call it at Rapha HQ, have commissioned designers and illustrators to style prints onto yellow cotton musettes. Celebrating the race departing in Yorkshire this coming weekend, the project is called Feed My Ride and they can be purchased ‘ere, ducky »

Rapha’s Jack Saunders – amongst designs from Irving & Co., Assembly and Neil Stevens – has rendered two Yorkshire colloquialisms in bold typography (of course) pertaining to the biggest race of the summer visiting Britain’s biggest county:

BY’ECK, I’VE SEEN BETTER LEGS ON A TABLE.

AH-CUD EET AN [H]ORS CATEGORIE.

Very droll.

*Bonk: To lose all energy and ‘hit the wall’ due to insufficient fuelling and consequent depletion of glycogen stores.

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